GD Associates Meeting – 15/8/14

These are the notes I made from my second meeting with GD Associates:

1)   E.T – Has two symbols. ‘Touching fingers’ for original posters + ‘Flying bike’ for reissues.

Later James Bond posters focus more on character. (E.g. Casino Royale)

Early posters sell by Actor’s name.

More recent posters can be more easily adapted into DVD covers.

2)   Narrative element depends on plot (E.g. Plot twist – ‘The Sixth Sense’). Simple poster can keep plot twists secret.

Other films like ‘Raiders of the Lost Ark’ are not so bothered about plot secrets and sell by both actor and narrative elements.

3)   Arrangement and balance depends on images available and tone. Tone of poster has to reflect tone of film (E.g. ‘I Am Legend’ + ‘The Pirates’).

For example, ‘Captain America: The Winter Soldier’ reflects character and darker tone.

Poster success depends on selling film.

4)   No obviously specific layout. Perhaps include cast names, title and quote. Logo has to stand out if used.

‘Casino Royale’ led by actor and icon.

5)   Key features of poster depend on actor/actress and whether film series is already established (I.e. Franchise).

Key elements can include date, quote, title and actor/actress.

Sales can be boasted by including ‘3D’.

Taglines rarely used. Perhaps more commonly used for comedy films. (E.g. Ghostbusters)

Directors name inclusion depends on rate of success.

‘Pulp Fiction’ designed like magazine cover.